Highlight Games launches new partnership with Scientific Games

Leading UK and London-based video virtual sports provider Highlight Games Limited signed a distribution deal with Scientific Games. According to the agreement Highlight Games products, including NBA Last 60 and NBA Winning Hoops, multiple variants of Soccerbet (including English, Italian and Turkish games), and IIHF World Championship Ice Hockey, will be available for distribution to selected online channels via Scientific Games’s OpenArena sports content offering.

Highlight Games’ Co-CEO Steven Holmes commented on the deal: ‘It is testament to Highlight Games’s unique product proposition and progress as a business that we’re in a position to announce this deal with one of the biggest gaming companies in the world. Joining Scientific Games’s OpenArena will make Highlight Games’s exclusively licensed products available to operators and we can’t wait to deliver our market-leading portfolio of premium content to more customers to enjoy in a responsible way.  Our games have already disrupted the virtual sports space with SOCCERBET; now the number one performing product in Italy with online revenues up, on average, twice those of our graphical competitors since March 2020.  We look forward to replicating this success in partnership with Scientific Games.”

Scientific Games SVP Sportsbook Keith O’Loughlin added: ‘Scientific Games prides itself on offering the most compelling and entertaining content to its customers across the globe and Highlight Games’s video virtual sports and instant win games certainly fulfil this commitment. Highlight Games’s products are unlike any other virtual sports or instant win games available and will be a fantastic addition to the portfolio of content available on the OpenArena platform.