IMG Arena extends footprint in Turkey with deal

Sports betting and content supplier IMG Arena will provide its streaming services to Turkish operator since both companies signed a partnership agreement. Misli, one of the few regulated providers in Turkey will stream events from IMG ARENA’s portfolio of live sport when placing a bet. IMG ARENA’s portfolio of content includes a range of tier one football, basketball and world sports.

IMG ARENA’s Commercial Director Andrew Corser commented: “We are delighted to partner with, one of Turkey’s leading and longest-established sports betting licensees. The deal allows Turkish players to safely and significantly improve their betting experience by increasing access to engaging, official content and watching more of the sports live that they are betting on.”

Misli’s CEO Burak Simsek confirmed: “Integrating live streaming services from IMG ARENA will help take our online sports betting offering to the next level. IMG ARENA has a world-class portfolio of sporting rights and their properties are proven to drive the acquisition and retention of customers.”

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