Incentive Games extends Bet Lion contract

Virtual sports game supplier Incentive Games announced the agreement to extend the content deal with leading African online sportsbook Bet Lion. Under the deal Bet Lion will offer additional games to its players in Kenya and Zambia, including Incentive Games’ new Pick 5 title as well as its upgraded Pick 6 and Dream Team games that have proved to be a big hit with users so far.

Incentive Games’ Dream Team is a long-established user favourite that allows them to choose their own fantasy team of 5 players from a single football match and compete against other users to win a cash prize. These 5 players then earn or lose points for every action they take in the real-life match. Pick 6 is a game that allows users to predict the scores in six football matches for the chance to win a cash prize.

Incentive Games CEO John Gordon: “We are thrilled to have extended our partnership with our good friends at Bet Lion and to be able to build on the incredible success we have enjoyed to date by launching additional games on their stellar brand. Our games have been designed specifically for markets such as Kenya and Zambia, but they also play exceptionally well on smartphone and tablet devices. We look forward to working closely with the Bet Lion team as it takes its content offering to the next level.”

Bet Lion’s Chief Marketing Officer Jason Gibson added: “Given the success of our partnership with Incentive Games over the past few years it was an easy decision to extend our current agreement for another 12 months. Its games are among the most popular offered to our players. We look forward to launching Pick 5 in the coming weeks as well as updated versions of Pick 6 and Dream Team, both of which are firm player favourites.”