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It would happen sooner or later! Since the US market is regulated and big brands are involved in iGaming, Hollywood stars would get involved as well! Leading sports betting and online gaming US platform BetMGM announced award-winning actor, singer, and comedian Jamie Foxx as the star in the new ad campaign titled as The King of Sportsbooks.
The campaign will roll out in the coming weeks featuring a video ad, with the Fountains of Bellagio in Las Vegas as the background.
BetMGM’s Chief Marketing Officer Matt Prevost commented: “Jamie is an exceptional talent and we’re proud to have him partner with us on our new campaign for BetMGM. The King of Sportsbooks campaign is the next step in the evolution of the BetMGM brand and Jamie brings a unique ability to tell our story in an incredibly creative and entertaining way. BetMGM exists at the intersection of sports and entertainment and Jamie fits this positioning perfectly; we couldn’t be more excited to welcome him to the BetMGM family.”
