Kiron breaks into the Turkish market with Sisal Sans

Leading worldwide publisher of virtual games Kiron marks Turkey debut striking a deal with Sisal Sans, the joining venture between Italian operator Sisal and Turkey’s Demiroren Holding. According to the deal Sisal Sans will offer Kiron’s virtual football game Goal, and its Motor Racing games in over 800 of its retail locations, with a further 2,000 venues planned by the end of June.

Kiron’s co-CEO Steven Spartinos commented: “We’ve had a long and successful collaboration with Sisal dating back to 2014 when first introducing virtuals to the Italian market, so it’s fantastic to extend our partnership to their JV in Turkey.

Going live there represents a significant milestone for Kiron in our overall growth plans. It’s a market offering huge potential for virtuals and I’m confident players there are going to love playing our games, as they do in other key betting markets around the world.”

Sisal‘s Betting Managing Director Massimo Temperelli confirmed: “Having the best of all products is essential for any operator and this deal with Kiron ensures that we achieve just this with our content mix. Kiron’s content is set to make a valued addition to our portfolio of games and is exactly the right kind of partnership we look for to maintain momentum and peak performance in our operation.”

Sisal Sans CEO Selim Ergun added: “Virtual sports games are very popular in Turkey and Kiron’s GOAL and motor racing products represent the perfect balance of engagement and realism we’re looking for in this vertical. They’re going to be a valuable addition to our retail and online offering.”