GamblersPost Gamblers Post is a dedicated news and networking portal in the online gambling industry which features news, opinions, interviews as well as product and software reviews.
Leading worldwide online casino group LeoVegas continues to push its strategy to cost effectively control a larger share of iGaming’s industry value chain! That’s why Leo Vegas announced the launch of its own game studio, Blue Guru Games!
According to the plan the new studio, which LeoVegas will own 85% through LeoVentures and LeoVegas Mobile Gaming Group, will develop at least 20 games during the next two years. The plan is that the new studio will develop exclusive games for LeoVegas and will also offer games to other operators! Blue Guru Game’s first titles are expected towards the end of 2021.
LeoVegas’ Group CEO Gustaf Hagman commented on the launch: “For a long time we have created exclusive games with the help of external providers, but now the time is right to take the step to do game development entirely on our own. Drawing from our data and casino knowledge we will be able to drive innovation and create games that our customers truly enjoy.
These may be everything from niche, local games for individual markets to broad international games. In addition, we will create games and unique characters that can be used in our marketing, which will build stronger loyalty to our brands. Having great flexibility in producing games is a competitive advantage, and it will also give us a new revenue stream over time.”
