Metric Gaming continues Sweden market push with Turbo Vegas sportsbook deal

Innovative sports betting software and platform provider Metric Gaming extended its partnership deal to power its powerful sportsbook to Swedish – based international operator Turbo Vegas. Under the new agreement, which was broked by Spiffbet AB, Metric Gaming will power Turbo Vegas’ sportsbook as well as another Swedish brand Snabbis which was announced the previous week.

Metric Gaming’s CEO Jim Supple commented on the agreement: “Having teamed up with us, Turbo Vegas will enjoy a bespoke product. Each customer will be served a localised offering focusing on their individual needs driven by the territory they are betting from. 

We’ve been focused on creating automated solutions that allow operators to treat their customers as individuals and Turbo Vegas customers can look forward to a unique Sportsbook experience.  Our In-play personalisation engine tailors the product in real time, allowing us to stay relevant and competitive for all players.”

Spiffbet’s COO Maria Boelius added: “We’re pleased to be renewing our professional relationship with Metric and are excited by the partnership. It is important Turbo Vegas can implement its own Sportsbook strategy to align with Spiffbet’s multi-brand ambitions. Metric gives us this flexibility and their platform will allow us to deploy future brands in new territories with relative ease.

Metric’s focus on removing blockers for recreational customers to ensure their Sportsbook experience is a positive one. We believe this localised and recreational focus is under served currently, with the majority of suppliers delivering a rigid product that allows the operator little ability to differentiate. We are pleased to not be facing such problems.”

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