MuchBetter and Kindred partnership

One of the world’s leading gambling groups Kindred Group announced a new partnership deal with MuchBetter. The multi-awarded payments company will be available to players of all Kindred brands starting with Unibet, Bingo.com and Maria Casino. Kindred needed a payment partner that could help it navigate complex regulatory requirements in both regions, and since MuchBetter only charges operators based on a player’s net deposits over a month (withdrawals are subtracted) it seemed as a realistic partnership!

MuchBetter founder and CEO Israel Rosenthal commented on the deal:“When an iGaming operator grows rapidly across lots of different regions at the same time, it needs a trusted payment partner with an agile team and experience navigating challenging regulatory requirements. 

This is what we offer to all our operators, and we are excited to work with such a big iGaming brand in Kindred. We set up MuchBetter to meet the needs of operators and players alike. To hear that Kindred players specifically requested MuchBetter as a new payment option is testament to our growing reputation in the industry among players.”

Kindred Group’s senior payments solutions manager Phaedra Debattista added: “We are committed to offering players a better and safer way to gamble. We listened to our players and chose MuchBetter as a new payment partner for its seamless and secure user experience. MuchBetter’s regulatory expertise in our key regions and unique commercial model were also important considerations, and where the team has been incredibly helpful already.”

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