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India iGaming and sports media company Nazara Technologies Limited announced that it has signed a binding term sheet to acquire a majority stake in Publishme the largest mobile game publishing agency which works extensively with gaming publishers in the Middle East and Turkey. With this acquisition, Nazara expands its international footprint in the freemium segment.
CEO Ozgur Ozalp stated on the deal: “We are delighted to join Nazara and lead the company’s foray in the MENA region. MENA is one of the fastest growing gaming markets, with an estimated market size of $4.8bn and has over 160mn gamers in the region (of which 100mn are mobile gamers). Our alliance with Nazara offers a unique blend of network, global reach and local capabilities to further the growth of the gaming industry in the region. With this, Publishme, will become a full-fledged publisher in the MENA region.”
Nazara Founder & Jt MD Nitish Mittersain confirmed: “MENA is a key geography for us and this acquisition will help us in establishing ourselves as a key player in the region. We are excited to have someone with deep regional knowledge and capabilities like Özgür and his team join the ‘Friends of Nazara’ network”
