New players increased 4x in Belgium during the Euro 2021

According to a report published by the Belgian gambling regulator Commission des Jeux de Hasard (CJH), betting activity saw a major increase in the country during the UEFA European Championship (Euro 2021) which took place from June 11 to July 11 and saw Italy lift the trophy. 

The CJH reported that there were 36,418 new players during the football tournament, more than four times the 8846 new players seen in May. Note that those figures in the CJH report cover all forms of online gambling, not only sports betting.

Just a week before and during the tournament 103,511 new accounts were opened in Belgian operators, while the daily players averaged at 191,434, significantly more than the 132,818 in May.

Right when the postponed for a year Euro 2020 finished, the Belgian government passed a proposal to reduce the national weekly loss limit from €500 to €200.

The CJH said: “It’s important to multiply gambling prevention information and messages. The CJH is delighted that this could be done, in particular thanks to the ‘Stop in time!’ campaign – carried out in perfect collaboration with BAGO (Belgian Association of Gaming Operators).

The CJH fervently wishes to be able to pursue this type of initiative in the future by collaborating with both the legal gambling sector and the charitable sector.”

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