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Former champions of Russia Rubin Kazan inked a new sponsorship deal with international operator Fonbet. Under the long-term sponsorship deal Fonbet’s logo will be featured on the front of the club’s kit, while the two partners will also plan joint collaborative activities and unique offers for fans as part of the deal.
Fonbet is currently partnered with several football teams throughout Europe, including Real Madrid, PSG, Milan and PFC CSKA, as well as the Russian national team.
Fonbet’s Director General Alexander Paramonov commented on the deal: “We’re pleased to welcome the two-time Russian champion to our sponsorship family. Under the leadership of Leonid Slutsky, Rubin has made its way back to the European stage and has set its sight on new victories. A brand new feature of the club is its fresh media positioning and excellent social media content.
Kazan is one of Russia’s main sports and economic centres. It’s very important for our brand to have a presence in such a large region as Tatarstan and in the wide circle of Rubin fans. We wish the team a successful start in the RPL and UEFA Conference League”.
Rubin Kazan’s Commercial Director Andrey Korablev, added: “Fonbet is one of the key players in the betting market. It’s a brand that’s known not only throughout Russia, but all over the world, thanks to its work with top clubs like Milan, Real Madrid and PSG. We are confident that our cooperation will be as long as it is mutually beneficial”.
