North America’s professional hockey league (NHL) signed a regional sponsorship deal with Olympic Entertainment Group’s online sports betting and casino OlyBet, which will be the Official Sports Betting Partner of the NHL in the Baltic region. Under the deal OlyBet will be able to use official NHL branding in nearly 100 casinos, hotels and food and beverage locations across Estonia, Latvia and Lithuania, as well as across OlyBet’s digital brands.
NHL Vice President, Business Development and Partnerships, International John Lewicki commented on the partnership. “We are thrilled to welcome OlyBet to the NHL family. There are legions of loyal and passionate NHL fans in the Baltics, and partnering with OlyBet, the top sports betting brand in the region, provides a terrific opportunity for the NHL to further fan engagement in this part of Europe.”
Olympic Entertainment Group and OlyBet Holdings Chairman and CEO Corey Plummer added: “This is the beginning of a great partnership with the NHL to promote the brands and the sport. Ice hockey is very popular in our markets and our customers will now have more opportunities to engage with the NHL through live broadcasts and games, local events, social media and the best betting experiences in Europe. The combined brand power, excitement of the sport and live experiences is a proposition that our customers love and will have more of with the NHL partnership. Sport helps people connect with family and friends, the ambitious and the passionate. We live for these moments and could not be more excited to have this partnership.”