Novibet joins forces with AllSported

New gaming operator in the UK Novibet inked a partnership deal with expert horseracing trading solution AllSported. Under the agreement AllSported will offer a full pricing and risk-managed service to the international betting and casino provider.

On top of that Novibet will receive top content from Racing Post, providing its customers comments, form and verdicts from Racing Post experts.

Novibet’s Business Development Manager Dimitris Argyriou commented on the agreement: “We are delighted to announce – after a long selection process – AllSported as our official horse racing trading partner. We are excited that AllSported and Racing Post will help us to increase our presence in the UK and I strongly believe this partnership is a huge step in the right direction.

Our promise to deliver unique content paired with one of a kind odds will be kept by adding AllSported’s horse racing expertise and experience to our arsenal and increasing our portfolio with international racing. We’re incredibly confident that the final result will be best in class, creating the optimal, go-to alternative for racing betting”.

AllSported’s Head of Trading Partnerships, Alan Casey said: “We’re really excited to partner with Novibet. They’re a very progressive company making huge strides and we look forward to helping them gain a foothold in the UK marketplace. Towards the back end of last year they were sweeping awards across the board at SBC and EGR so we’re delighted they’ve chosen to partner with AllSported. We’re incredibly confident that combining AllSported, Racing Post content and the award-winning Novibet platform we will be able to deliver the best Racing product out there.”

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