Pariplay extends Latam footprint with Codere deal

Leading game aggregator Pariplay announced a new partnership deal with Codere online, one of the most dominant brands in the Spanish-speaking market. Under the deal Pariplay’s casino games will be available to three of Codere’s popular gaming sites in Mexico, Colombia and Spain. While Pariplay opened the Mexico market in early 2020, its engaging Fusion content, including titles like Dragons of the North and Jackpot Fortunes, will be available for the first time to Colombian customers since Codere will be one of the country’s first operators to offer Pariplay’s engaging casino content to its players.

CODERE Online’s COO Moshe Edree commented on the agreement: “We’re thrilled about this deal with Pariplay as its industry leading games portfolio is exactly what we need to provide our market-specific brands and their players with a more segmented content offering. Launching the partnership by using their cutting-edge Fusion™ aggregation platform in the Spanish market will help us to enhance our customer centricity and innovation, further amplifying our standing as a market leader.”

Pariplay’s recently appointed Chief Commercial Officer and Manager Director Malta Christine Lewis added: “We’re delighted to partner with a ground-breaking operator like CODERE Online, which possesses a multi-market caliber that makes it a great strategic fit for our business. Aligning ourselves with CODERE’s innovative approach and having our content offered on their various gaming sites, will drive an exciting collaboration that promotes expansion across a collection of emerging regulated markets.”