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Top international content provider and aggregator Pariplay, an Aspire Global company inked a new content partnership deal with ESA Gaming. Under the deal ESA Gaming will offer its EasySwipe collection portfolio to Pariplay’s platform.
The EasySwipe innovation allows sportsbook users to enjoy casino games without disrupting the sports betting experience through lightweight HTML5 mobile-first games, such as quick-fire versions of Roulette and Blackjack as well as player favourites Goal Mine and Fruit Staxx.
Pariplay’s Business Development Director Jose Micallef commented on the deal: “ESA Gaming offers an exciting and innovative approach to cross-selling and its EasySwipe products can help operators introduce its customers to new verticals and drive engagement. ESA Gaming share our vision for progressive growth and our passion for innovation and we look forward to a long and successful partnership.”
ESA Gaming’s Business Development Manager Maria Luisa Malfasi confirmed: “We are thrilled to add our EasySwipe™ products to Pariplay’s industry-leading platform which enables us to reach a new audience across a number of territories. As a product range, our content sits in an exciting space between verticals so it can act as a perfect cross-sell tool between sports betting and online gaming while offering players great entertainment.”
