Picklebet bolsters esports betting offering with Oddin deal

Australian operator Picklebet joins forces with esports-focused software provider Oddin in a new partnership deal. Picklebet which opened its virtual doors in 2017 is expected to improve the data, odds and coverage of their esports betting offering, since Oddin’s esports odds feed aims to improve Picklebet’s coverage, uptime, and the number of esports markets available, providing a more entertaining esports betting experience to engage their audience.

Picklebet’s CEO and Co-founder Nick Heaney commented on the partnership: “Esports is the core of our business, as a next gen betting platform. We want to offer our customers the greatest depth and breadth of esports content to wager on, providing a best in class esports betting experience. Oddin’s product suite positions us to meet the consistent demands of our customers for more quality esports content. With ambitious plans for continued growth, we are excited to partner with Oddin; integrating their existing solutions, and working together on innovation within the section”.

Oddin’s Head of Partnerships Marek Suchar added: “We’re very happy to partner with operators that share the same vision for truly engaging esports betting. Esportsbooks such as Picklebet know how to engage esports audiences, and they understand how important the overlap between esports and next gen demographics are for the future of betting. We’re here to help them to increase their coverage, uptime and the number of markets they offer with our solution; increasing customer engagement and profitability for their esportsbook”.