Pragmatic Play adds Kindred on its casino roster

Leading slots and live casino games supplier Pragmatic Play inked a new partnership deal with Kindred group, agreeing to create a completely dedicated live casino for the operator group’s leading brand Unibet. Pragmatic Play will create a live studio with a number of live gaming tables such as Blackjack and Roulette exclusively for Unibet customers, featuring customised branding and design. Using the latest in 4k video technology and immersive sound systems, Pragmatic Play’s entire Live Casino selection of titles are broadcast from a custom designed, state-of-the-art studio in Bucharest.

Pragmatic Play’s Chief Business Development Officer Yossi Barzely stated: “This is a truly significant deal for us to have signed. The impact of having one of our fully customised Live Casino environments broadcast to the world via an operator such as Unibet cannot be understated. The deal is just the reward that the hard work of our teams deserves, and we can’t wait to get started.”

Kindred’s Head of Casino David Robertson added: “Our aim to provide entertainment, fine-tuned for an unforgettable experience is going to be made that much easier with the partnership with Pragmatic Play. The bespoke product we’ll be able to broadcast will allow us to engage with our customers in exactly the manner the market requires, which is essential for us“.