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Award-winning online games supplier and content aggregator Pragmatic Play signed a new agreement with UK brand 32Red, which is under the Kindred Group umbrella. According to the deal Pragmatic Play will make its gaming portfolio, including hot slot titles such as The Hand of Midas, Book of Kingdoms and Book of Tut, available to 32Red players.
Pragmatic Play’s Vice President of Commercial Strategy and Operations Bhotesh Maheshwari commented on the agreement: “32Red is a key player in the UK market, so we are delighted to announce our partnership with the brand. Our portfolio offers operator partners a wide selection of cutting-edge games designed for players of all tastes, and we look forward to seeing where this relationship takes us.”
32Red’s Commercial Operations Manager Adam Newnham confirmed: “We are extremely excited to launch Pragmatic Play’s immersive content on as we continue to expand our offering of games at 32Red.
We expect Pragmatic Play’s content to go down a treat with our audience and look forward to a successful collaboration moving forward.”
