Pronet Gaming extends Africa reach with new deal

iGaming software and platform provider Pronet Gaming added a new operator to its partners roster. Pronet Gaming signed a partnership deal with African operator PrincessBet. The Tanzania-based operator will be powered by Pronet Gaming’s popular platform, which is used by some of the region’s largest operators. 

Pronet Gaming CCO Bobby Longhurst commented on the agreement: “This collaboration with PrincessBet is a prime example of how our on-the-ground expertise, speed and flexibility enables our partners to become frontrunners in their target markets. We’re looking forward to working closely with their team to deliver an industry-leading experience at this critical time for Africa’s online sector as mobile betting takes centre stage.”

PrincessBet CEO Hakan Akdemir confirmed: “Partnering with Pronet Gaming has been transformational for our sportsbook platform and puts us in an even stronger position to cement our status in Tanzania as the go-to operator for online sports betting. The deployment process has been seamless from start to finish and marks an exciting time for our company as we look to accelerate growth on mobile and convert more and more players to the online experience.”

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