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Dynamic games development studio and B2B supplier Push Gaming inked a partnership deal with new online casino brand Wheelz, which belongs to operator group Rootz and secured the services of Hollywood icon star David Hasselhoff as brand ambassador. Wheelz will be offering to its clients Push Gaming products, including Land of Zenith, Wheel of Wonders and the upcoming Dinopolis.
Push Gaming’s Head of Account Management Christine Parkhill stated on the deal: “While we can already count Rootz as a valued partner with its other operations, Wheelz is a brand that aligns nicely with our own ambitions.
Its gamified loyalty scheme and intuitive UI puts players first, which is just how we position ourselves as a company, so Wheelz is exactly the right kind of site for our unique game selection.”
Rootz’ CCO Tony Kjaldstorm added: “Wheelz is another of our state-of-the-art brands that focuses on a slick, seamless operation offering a wide selection of market-leading games, that’s why we had to have Push Gaming titles for our players. We’re looking forward to seeing how our players react to yet more engagement from this new game selection. Wheelz with Push Gaming is everything that a modern casino should offer.”
