SBC Summit 2026

SBC Summit 2026 is the flagship event in the global sports betting and iGaming calendar, bringing together over 30,000 professionals from operators, regulators, suppliers, and media in one of Europe’s most dynamic cities: Lisbon. The event serves as a central hub for networking, innovation and strategic business development.

Organised by SBC, the summit has evolved into a flagship international event, attracting more than 10,000 delegates and hundreds of exhibitors. If you are planning your industry schedule, here you can check our full iGaming events calendar:

Event Details

Event Type: Global iGaming & Sports Betting Summit and Exhibition

When: 29 September – 1 October 2026

Where: Feira Internacional de Lisboa and MEO Arena complex, Lisbon, Portugal

Website: https://sbcevents.com/sbc-summit/

Event Organiser: SBC

One of the Industry’s Largest Global Gatherings

SBC Summit 2026 is expected to bring together the full spectrum of the gaming ecosystem, including operators, sportsbooks, affiliates, payment providers, regulators and technology innovators.

The event combines large-scale exhibition space with premium conference content and high-level networking, creating an environment designed for partnership building and commercial growth.

Conference Format and Key Components

The summit features several interconnected elements designed for both strategic insight and practical business development:

• A multi‑stage conference with 500+ speakers and tracks on regulation, product innovation, payments, AI, mobile UX, and integrity.
• A large supplier expo with 700–800 exhibitors covering sportsbook platforms, trading rooms, payments gateways, CRM tools, and marketing tech.
• Themed summits such as Leaders Summit, Payments Summit, and Affiliate Summit, targeting C‑level execs and technical specialists.
• Evening networking events, VIP dinners, and party‑style receptions designed to accelerate introductions and deal‑making.

The exhibition floor showcases sportsbook platforms, casino technology, payment systems, compliance solutions, marketing tools and AI-driven products shaping the future of gaming.

Agenda and Strategic Themes

Across three days, the conference agenda explores the most important trends impacting regulated markets worldwide.

Day 1 – Market Outlooks and Payments

Opening sessions focus on:

• Regulatory developments and licensing frameworks
• Market outlooks across Europe, LATAM and North America
• Payment innovation and transaction infrastructure
• AI-driven personalisation and player retention strategies

The dedicated Payments Summit provides insight into AML, KYC and fraud prevention systems critical for regulated operators.

Day 2 – Product, Compliance and Growth

The second day dives deeper into operational and commercial strategy, including:

• Responsible gambling and player protection
• Product optimisation and user experience
• Affiliate marketing and acquisition models
• Compliance strategies in multi-jurisdiction markets

Operator case studies and supplier showcases provide practical examples of successful launches and scalable growth strategies.

Day 3 – Long-Term Strategy and Emerging Markets

Closing sessions typically focus on:

• Emerging markets and expansion opportunities
• Long-term operational strategy
• Technology scalability and infrastructure
• Future trends shaping global betting and gaming

Panels regularly feature:

• Senior regulators and legal advisors on ad‑compliance, taxation, and licensing frameworks.
• Heads of Product and CTOs sharing live‑betting architecture, scalability, and fraud‑prevention practices.
• Payments and compliance leaders discussing KYC flows, AML stacks, and geo‑specific payment rails.

Networking and Business Development Opportunities

Networking remains one of the summit’s biggest strengths. Delegates can access:

• VIP lounges and executive networking zones
• Curated B2B matchmaking opportunities
• Evening receptions and industry parties
• Direct meetings with suppliers, operators and regulators

For many attendees, SBC Summit functions as a key annual checkpoint for finalising partnerships, evaluating suppliers and planning regional expansion.

Why SBC Summit 2026 Stands Out

SBC Summit 2026 is especially valuable for:

• Scouting sportsbook platforms, odds engines, and trading tools that can scale across multiple regulated markets.
• Mapping payment providers, KYC vendors, and risk‑management tools that fit your existing tech stack and target jurisdictions.
• Building relationships with regulators, legal advisors, and compliance partners ahead of new market entries.
• Benchmarking AI, personalisation, and onboarding flows against leading suppliers and operators.

Practical Planning for Attendees

• Use the SBC Connect app and official agenda to pre‑book 15‑ or 30‑minute meetings with key exhibitors and operators.
• Prioritise the Leaders, Payments, and Affiliate Summit tracks if you’re focused on licensing, payment‑flow design, or performance marketing.
• Prepare a concise 1‑page pitch deck (value proposition, tech stack, and commercial requirements) for buyer meetings to speed up negotiations.

SBC Summit 2026 in Lisbon should be treated as a high‑ROI quarterly checkpoint for iGaming and betting executives: this is where you sign off on pilots, channel partnerships, and regional expansion blueprints.