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Evoplay has been awarded Marketing Campaign of the Year at the EGR B2B Awards 2026 for its work on Uncrossable Rush, the company’s first instant game developed in collaboration with SlotCatalog. The award celebrates a campaign that effectively combined product innovation with strategic marketing to create a standout player experience.
Uncrossable Rush takes inspiration from the popular mobile game CrossyRun, incorporating its mechanics into an instant slot format. The game introduces features such as adjustable difficulty levels, multipliers, Cash Out options, and customizable Autoplay, offering players a fresh and interactive gaming experience.
According to Evoplay, the campaign’s success stems from its foundation in player insights and creative execution. The company emphasizes that effective marketing begins with a strong product concept and a deep understanding of player preferences. By integrating these elements into a cohesive narrative, Evoplay was able to generate significant engagement around the game’s launch.
The award reflects Evoplay‘s dedication to developing games that not only perform well but also resonate with players. The collaboration with SlotCatalog provided valuable insights that were crucial in shaping Uncrossable Rush into a dynamic and appealing product. This recognition at the EGR B2B Awards highlights Evoplay‘s ability to merge innovative game design with impactful marketing strategies, setting a high standard for the industry.
As the iGaming market continues to evolve, Evoplay‘s achievement serves as a reminder of the importance of player-focused development and strategic marketing in creating successful game launches.
