New York-listed Scientific Games has renewed new eight-year deal that will extend its long partnership with the New Mexico Lottery.
Through the agreement, the provider provides instant products and services and a two-year loyalty rewards programme. It will also continue providing content, technology and services for the lottery’s second-chance promotions programme.
Scientific Games has supported the New Mexico Lottery with instant games for more than 20 years and also launched its loyalty rewards program in January 2015.
John Schulz, Senior Vice President, Instant Products at Scientific Games, commented. “Our teams will work together to develop a fully integrated offering that will support the Lottery’s business goals to create more returns to college scholarships in the state”.