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Top multi-channel content supplier of 24/7 live betting servises Sports Information Services (SIS) expands distribution and reach with Australia’s biggest online bookmaker deal. Under the agreement with Sprotsbet, SIS will deliver its portfolio of UK and Irish greyhound racing feed.
SIS’s leading UK and Irish greyhound racing, which will also be shown on Tabcorp’s (TAB) SKY Racing network in the TAB app, in venues and homes throughout Australia.
The Greyhound racing supplier’s offering will consist of up to 53 meetings per week from British tracks including Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore, Romford, and Towcester as well as Irish action from Cork, Kilkenny, Limerick, Mullingar, Tralee, Waterford and Youghal.
SIS’ Head of Group Account Management Helen Ridley commented on the deal: “Delivering our industry-leading portfolio of UK and Irish greyhound action to Sportsbet is the perfect way to follow up on our recent horse racing deal with the leading Australian operator. Sportsbet have significantly boosted their racing offering by adding our first-class greyhound racing, which continues to deliver strong revenues for bookmakers across the globe. We are delighted to have extended our partnership with Sportsbet and look forward to working with them.”
