The main business of a football club is to field eleven players once or twice a week in a football field to play for 90 minutes plus injury time. AS Roma, the club from the Italian capital, is proving that a football club could render to the global society it’s addressing to with more than one way.
According to mass media, a British boy has been found a few days ago thanks to a brilliant social media campaign launched by AS Roma last summer. This boy was the sixth child to found as a result of Roma’s missing children campaign.
Last July, the Italian club has announced that every time that they’d post announcing new signings, the picture of the incoming player will be posted along with one of a missing child around Europe. So, the picture of the missing person travels across social media (Facebook, Twitter, Instagram etc.) and becomes as popular, as the newcomer’s face.
The campaign is proved extremely efficient, as in a short period of time six missing children have been reunited with their families.
The last one has appeared along with Mert Cetin. International Turkish defender said he’s happy the boy has been found and he played part in a small way. Also a 9-year-old boy from Belgium, two teenage girls from London and two other children from Kenya have been found.
The campaign has been launched with help from the charity organization Missing People, who Roma have partnered for this interesting project. Jo Youle, the chief executive of the organization, admitted that he was stunned when approached by the club’s officials and been told about the idea. He also said that with the help of millions AS Roma fans, not only from Italy but also from all over Europe, it has raised awareness of missing children and young people to a wide audience.
The move by Roma was the idea of their head of strategy, Paul Rogers, who says he became inspired with the story of rock band Soul Asylum, whose video for their hit song Runaway Train featured missing children.
The reaction from supporters all over the world was more than positive, as AS Roma featured 109 cases in 72 different videos across 12 different countries.
According to Youle, more than 140,000 children go missing in the United Kingdom each year. She said the reasons range from problems at home or school, to mental illness and even sexual exploitation. There’s a lot of work to be done, but AS Roma showed the way.Follow us on