Mexico launches Sportito DFS platform

Sportito continues to expand and is now offering its daily fantasy sports contest to Mexican fans with the kick off to the Liga MX, the premier football league, a few months after launching in Brazil and India.

Sportito Chief Executive Officer, Riccardo Mittiga, said: “We have seen immense success over the last year with our fantasy product launched in the UK, Brazil & India and are thrilled for this pivotal next step as Sportito expands into Mexico.

Mexico is home to Latin America’s most passionate and young sports fans. Football players play all the time in stadiums with capacities of 40,000 to more than 85.000 and that are often full. Estadio Atzeca in Mexico city is the 7th largest stadium in the world, therefore the country is a natural market for DFS. The Mexican market has many similarities with both the United States and the broader Latin American market. Our commitment is providing our customers with quality service and a varied entertainment offer.

Mexico is the second most powerful economy in Latin America and 70% of its population is buying from international websites as a clear demonstration of flexibility. Beside these general traits, Mexican players have specific needs that Sportito will satisfy by offering local football league (Liga MX) in addition to the Premier League, La Liga and other European top leagues.”

According to a study on Daily Fantasy Sports by Technavio, Mexico with a population of almost 130 million has great potential for growth in the sector with the fantasy sports market being predicted to reach a value of $1.78bn by 2021!

Mexico becomes the fourth country where Sportito is active, following the UK, India and Brazil. Sportito will provide players international and domestic football challenges, as well as other sports like Basketball, Tennis, Golf and Cricket and later this year Baseball and American Football.