My gambling trips brought me to Sofia during the last two days, in order to participate in the Sofia Affiliate Conference. This event is a two days conference, and not a show, which reminds me how events in the industry should be.

What I am talking about is interesting sessions with participants who want to learn and spend their time productively. I miss this kind of gatherings where you don’t have to spend two days in an exhibition centre and return to the office almost empty-handed with nothing new to add to your business.
I believe conferences organizers should be on the same page, avoid bringing stands and transforming the conferences into circus shows. There are several ways to grow profit from a conference and the best of them are interesting speakers and sessions. Good job Sofia, and as James Bond said to M in Skyfall… “Let’s go the old way”!

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