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Betsson forms partnership with Alfa Romeo racing

Swedish company Betsson has become the exclusive European betting partner for Alfa Romeo Racing Formula 1 team. This multi-brand deal for 2019 includes key group brands such as Betsafe, Betsson and StarCasinò.

During the Spanish Grand Prix, last Sunday in Barcelona, Alfa Romeo Racing Car was branded with a Betsafe logo. This wasn’t a particularly lucky charm, as Finnish driver Kimi Raikkonen finished at 14th place, and Italian Antonio Giovinazzi was two spots behind him.

Next European event, Grand Prix Monaco is planned for May 26.

“Betsson Group has a long history in racing, it’s part of our DNA and we are absolutely delighted to have progressed this deal to take our spot on the Formula One starting grid with Alfa Romeo Racing,” said Jesper Svensson, CEO Betsson Group, before adding “We are hugely impressed with the team and can’t wait to be working with them. We wish Kimi, Antonio and the entire team all the very best for a successful 2019 and are looking forward to being involved in supporting the team to achieve huge success.”

Frederic Vasseur, team principal at Alfa Romeo Racing and CEO at Sauber Motorsport AG also commented on this deal: “Betsson compete in a playing field where you are constantly challenged, where the competition tries as hard as you do to win and to be the best in the world. That is very similar to what we’re trying to achieve at Alfa Romeo Racing. We are confident that we will have a successful collaboration which will support us in our mission of fighting for ambitious results in 2019.”

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