Spillemyndigheden sets new marketing rules for licensed operators in Denmark

Danish gambling regulatory authority Spillemyndigheden reminded all licensed operators that the new marketing regulations for gambling are set to come into effect in Denmark on 1 April. According to those new marketing rules operators are required to incorporate new information and links in their gambling marketing.

According to the regulator “these rules are expected to raise some questions from license holders and other stakeholders, as depending on the type of media, it may be difficult to comply with the requirements of the executive orders. Spillemyndigheden will soon be publishing a guide where examples of requirements for different media types will be reviewed.”

Marketing communication of all betting and casino products now must state the age limit for the game, information about national self-exclusion register ROFUS and gambling helpline StopSpillet. They must direct customers towards regulator Spillemyndigheden’s guide on responsible gambling. Licence holders must also use Spillemyndigheden’s logo in their marketing and they have an obligation to prevent problem gambling, to recognise potential problem gamblers among their players and to help those players who may have a problem with their gambling.

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