Sportradar to launch new simulated reality betting product

Covid-19 changed the life on this planet. The past weeks almost everything stopped. The absence of live sports hurt sports betting operators as well. That’s why the global provider of sports content and intelligence SportRadar announced the launch of Simulated Reality. This AI-driven product simulates professional sports matches and will be launched on April 3rd when it will be available to customers within its existing portfolio of events.

Based on Sportradar’s historical football database and statistical output will provide match data for the new Simulated Reality product and the first simulated reality games will offer a comprehensive range of pre-match and live (in-play) betting opportunities. The simulations will reflect team form and normal match play creating an advanced gaming experience.

Simulated Reality will be covering the top-tier football leagues from England, Germany and Spain and will offer fans the chance to complete the current football season, with all remaining fixtures scheduled to be played as per their original date and kick-off time. Sportradar will extend its Simulated Reality product to several other leagues and competitions in the near future, with other sports earmarked for production including tennis and basketball.

Sportradar’s CEO Carsten Koerl said: “We have listened carefully to our customers and the betting community who have made it clear there is an appetite for alternative means of betting during this time where this is a void in live sports action. Simulated Reality will give our sports betting partners seamless access to a highly unique product that is first to market at no extra cost and integration. As market leaders in the industry, we pride ourselves on our ability to quickly pivot our business strategy and redirect our resources towards delivering new and innovative solutions such as this.”

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