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Popular TV game show Supermarket Sweep is the new licensed property of one of the largest developers in the gaming industry Scientific Games. This TV game show is aired in more than 12 countries and follows three teams of two players in their battle against each other and against time to win big cash prizes. Supermarket Sweep joins an amazing Scientific Games collection, which includes titles such as Let’s Make a Deal, The Price is Right, Family Feud and Press Your Luck.
According to Scientific Games, the Supermarket Sweep branded games will be available to lotteries in the USA and Canada through its longstanding partnership with licensor Fremantle, leveraging the popularity of the TV gameshow which first aired in 1965 on ABC.
Scientific Games’ director of Lottery Licensed Properties Liz Johnson commented on the deal: “As part of our strategic value to lottery customers, we actively monitor what’s going on in the world around us to identify popular, relevant brands for lottery games.
What excites us most about Supermarket Sweep is that it’s a classic TV game show that ABC brought back from the 1960s, and it is now a continued success. This is a fantastic brand for our multi-faceted lottery retail and digital programs with some unique promotional opportunities. We believe it will resonate and be a hit with players.”
