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Unibet named NBA official betting partner

Kindred Group brand Unibet has been unveiled as an Authorized Sports Betting Operator of the National Basketball Association (NBA) for US sports betting markets.

The approval will allow Unibet’s US operations to access NBA data and statistics, enhancing its basketball inventory for customers wagering within regulated US states.

Also, Unibet will work with the NBA on several initiatives focused on protecting the integrity of NBA games.

“We are very proud to team with the NBA. This will add further customer value to an already first-class betting experience thanks to official NBA betting data and league marks across our mobile and retail platforms. Kindred shares the NBA’s view on a legal and sustainable sports betting market, which makes this partnership a perfect match,” commented Manuel Stan, senior vice-president of Kindred US.

Having recently launched online in Pennsylvania and New Jersey, Unibet becomes the latest operator to partner the NBA, following the likes of DraftKings, The Stars Group, William Hill, FanDuel and MGM Resorts.

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