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One of the world’s leading online betting providers, 888 Holdings, has announced of acquisition the sports betting platform of Irish gaming firm BetBright for £15 million. The purpose – is increasing its technology capabilities and will support the long-term development strategy for 888Sport.
As part of the acquisition, BetBright’s Dublin office will be integrated into the group. The company will receive complete ownership over its technology and product development across its four key betting verticals – Casino, Sport, Poker and Bingo.
Itai Pazner, Chief Executive of 888, said: “This acquisition of a high-quality and scalable sportsbook is an exciting milestone for 888. It gives the Group the missing piece in our proprietary product and technology portfolio and will enable 888 to own proprietary, end-to-end solutions across the four major online gaming verticals.
With 888Sport becoming an increasingly established and popular worldwide sports betting destination, we believe it is the right time to take ownership of our full sports betting proposition. We are confident that this acquisition will increase the Group’s long-term prospects and differentiation in the growing global sports betting market“.
