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Following recent deals alongside FC Barcelona and Liverpool, 1xBet has deepened it footballing links further after teaming up with English Premier League club, Chelsea.
Chelsea’s deal with 1xBet will run for three seasons, from the 2019-20 campaign to 2021-22, with the operator to serve as the club’s official betting partner.
The operator aims to utilise the partnership to benefit from greater visibility through Chelsea’s expansive global fanbase and as the club embarks on another Champions League campaign.
“It’s a big honour for us to become a partner of such a great football club as Chelsea. We guarantee that Chelsea fans will see a variety of interesting and engaging activities from the partnership over the next three years. And of course, we will fly our blue flag as high as possible,” said Alex Sommers, spokesman of 1xBet.
The company will be running a ‘Guess the Score’ competition throughout the 2019/20 season. UK-based fans who correctly predict the outcome of Chelsea’s Premier League games, using a specially dedicated competition page on chelseafc.com, will be entered into a draw to win tickets to Chelsea matches, signed club merchandise and Stamford Bridge Megastore vouchers.
“1xBet are one of the most rapidly developing companies in the betting industry and we look forward to supporting them in their endeavour to increase brand awareness within the UK and around the world,” added Chelsea commercial director, Chris Townsend.
