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Greentube, a division of Novomatic Interactive, has gone live in Switzerland’s newly reorganized online casino market with Grand Casino Luzern’s digital gaming operation, mycasino.ch.
The integration marks Greentube’s debut in Switzerland and gives Grand Casino Luzern access to a premium selection of popular land-based classics, with 50 titles that are already well known to Swiss players in the land-based casino market initially included. Golden Games’ iconic ‘Super Cherry Slots’, a famous brand in the territory, will also be offered exclusively by Greentube in line with high customer demand.
“Grand Casino Luzern’s leading position in and knowledge of the market, combined with its extensive customer base, will help us grow our brand in Switzerland and build on our land-based reputation. The Swiss market is expected to be particularly strong for us given the familiarity of our games with local players, and we are thrilled to be among one of the first suppliers to launch in this exciting region,” said Greentube head of sales Daniel Lechner.
“As Greentube’s portfolio contains some of the most sought-after games currently in the Swiss market, this partnership will allow us to meet customer demand for popular titles such as Super Cherry Slots and strengthen mycasino.ch’s position as the most attractive Swiss online casino,” added Grand Casino Luzern CEO Wolfgang Bliem.
Mycasino.ch was launched by Grand Casino Luzern on 22 August. The website is powered by PAF, which is also a direct partner of Greentube for operations in Finland, Latvia and Estonia.
Grand Casino Luzern was one of four casinos granted an online gaming licence by the Federal Council (Bundesrat) in June after 73 per cent of Swiss voters approved a proposal to regulate online gaming in a referendum in June 2018.
