Polish STS signs Peter Schmeichel as ambassador

STS, Poland’s biggest betting operator, has signed up legendary goalkeeper Peter Schmeichel as its new brand ambassador.

The former Manchester United and Denmark stopper will drive the operator’s new ‘Bet with the leaders’ campaign and serve as a global ambassador for the campaign, which also includes a refreshed logo and visual identity for STS.

“Excited to be the new brand ambassador of STS! Join the STS world of games for all of the best sports and football betting offers” – tweeted Schmeichel.

The new campaign It has been designed to drive the company’s international expansion through television, entertainment and digital platforms across all European countries in which STS operates. In February STS has secured an international deal with BetConstruct for both sports betting and gaming content.

“The footballer with Polish roots is a perfect example of the fact that fortune favours the brave. He took up the challenge of playing abroad, which turned out to be a path to numerous successes in the sports world. This is incredibly close to our philosophy regarding the international expansion of STS,” said Mateusz Juroszek, CEO of STS.

STS already holds a 47 per cent share in the Polish bookmaking market, with 80 per cent of its revenues generated by online channels such as applications dedicated to Android and iOS, as well as the website and mobile version of the website.

The operator possesses strong sponsorship portfolio having partnered with Ekstraklasa club, Zagłębie Lubin and MMA organisation, KSW Federation.

“With this new campaign, we are upgrading our logo, which visually represents the fundamental values that, as a brand, we have inscribed in our DNA – modernity, dynamics and a strong and sporty character. We constantly put people who are passionate about sports at the centre of our attention, thus having enough skills to make good predictions,” added Juroszek.