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One of the fastest growing iGaming companies Genesis Global, with a portfolio of 10 online casino brands like Sloty and SpinIt, will enter the sportsbook market with SBTech. The Malta-based Genesis Global will launch a sports betting offer for the first time.
The new sports brand will be showcasing interactive and engaging sportsbook and casino content with best-in-class live betting powered by official data from the likes of Sportradar and Betgenius.
SBTech Chief Development Officer, Andrew Cochrane said: “We’re excited by Genesis Global’s vision and growth plans. Through our powerful platform and innovative sportsbook, we will help propel Genesis Global’s presence in online sports betting and gaming, by capturing new market share in the sportsbook vertical, as well as boosting their casino revenues.”
Genesis Global CEO, Ariel Reem added: “Our aim has always been to create an extraordinary experience for both players and partners. That’s why we are delighted to be partnering with SBTech, whose capabilities and core values align clearly with ours.
Since our inception in 2014, we’ve achieved considerable growth in Europe and we are keen to expand this even further, across multiple EU regulated markets. We wanted an iGaming and sportsbook supplier that can deliver an unparalleled user experience at every stage of the project, and with exceptional technical capabilities. SBTech’s turnkey sportsbook platform solution is best in class.”
