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Lottery technology specialist Abacus, which has already penetrated supermarkets and big box stores, signed a partnership deal with Scientific Games Corporation to develop a new platform which will allow retail shop customers to buy lottery tickets and instant games while in checkout lanes.
Abacus’ Fusion Platform will enable secure in-lane lottery sales, while SG technology will allow shoppers to purchase instant and draw lottery games at the checkout.
Abacus’ CEO Simon Butler commented: “Our research shows that in grocery stores in particular, only 5% of shoppers visit the area of the store where the lottery terminal is located and games can be purchased. The Abacus technology enables draw-based lottery tickets and instant games to be purchased at any retail point-of sale-terminal, and dramatically increases valuable lottery terminal foot-print in stores at a minimal cost. Our partnership with Scientific Games is a significant and exciting step forward, enabling Abacus technology with our retail partners to offer huge growth opportunities for lotteries and their beneficiaries”.
Randall Lex, VP Lottery Retail Solutions for Scientific Games, added: “This partnership with Abacus is another example of Scientific Games’ commitment to invest in new retail innovation that opens opportunities for lotteries to bring products conveniently to players where they are. Our vision for retail innovation includes third-party, secure technology integrations that support lottery revenues with the most advanced technology possible”.
