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Traditional Italian and European football superpower AC Milan announced a new sponsorship deal with Yabo Sports, which will become an Official Regional Partner of AC Milan across Asia from this season. The deal is a strategic move from the Rossoneri club and will enhance their presence on the global stage and particular in Asia.
AC Milan and Yabo Sports will join hands to explore new ways to bring the club and its fans closer together beginning with AC Milan’s Digital Summer Tour. Yabo Sports becomes the latest partner to join the Club’s virtual fan village offering unique and exclusive experiences to engage Milan’s Chinese fans.
AC Milan’s Chief Revenue Officer Casper Stylsvig confirmed: “We are delighted to partner with Yabo Sports, who will undoubtedly help us to grow our brand and connect with our millions of Rossoneri fans across the Asian region. Delivering high performance, localised partnerships that focus on shared business objectives is a fundamental aspect of our partnership strategy”.
Yabo Sports’ Chief Marketing Officer David Lee was enthusiastic about this partnership as well: “We are very excited to join hands with AC Milan, a club with the second largest fan base in China. For the next three years, we very much look forward to work closely with AC Milan to deliver incredibly creative sports entertainment experiences for our fans in Asia and beyond”.
