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Casino games aggregator and supplier Relax Gaming announced a partnership deal with leading iGaming brands Paddy Power and Betfair. The deal which extends the supplier’s footprint in the UK market, means that a wide range of content from Relax’s third-party studios, as well as Relax’s in-house popular titles such as Money Train, Temple Tumble, Snake Arena and its record-breaking hit Money Train 2, has gone live with the two operators, both leading brands under Flutter Entertainment Group.
Relax Gaming’s CCO Daniel Eskola commented on the deal: “The strategic value this deal provides in boosting our market penetration in the UK is second to none and underlines the appeal of our proposition among the industry’s biggest brands. Given the UK’s leading position on the global stage we expect the partnership will serve as a springboard to further growth across Europe and boost brand awareness of Relax Gaming with a range of new audiences.”
Ian Gallagher, Gaming Director of Product at Paddy Power Betfair, said: “Paddy Power Betfair is proud to lead the way with an exclusive selection of online casino games. We strive to create a world-class gaming experience for players and it’s important that we continue to seek out the best gaming studios to improve our ever-growing game offerings. We are excited about our new partnership with Relax Gaming and we are continuously incorporating more and more of their games into our portfolio for both Betfair and Paddy Power players.”
