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Leading UK operator group Argyl Entertainment announced a new partnership with Enteractive, an innovative company in player reactivation and retention. The deal will initially focus on Argyl Entertainment’s leading sports betting brand in the UK, SportNation.
Argyll Entertainment’s Head of CRM Max Howard confirmed: “We’re incredibly excited to see increased conversions for our newly registered customers who have not yet deposited. Enteractive has a proven track record of engaging with these players through phone conversations, creating revenue streams where our digital CRM processes are less effective.”
Enteractive’s Head of Business Development Andrew Foster commented on the new partnership: “Argyll Entertainment is a global leader in the iGaming sector, and we couldn’t be happier to start this first project together. We know we’ll achieve great results in this initial sports vertical, and we’re confident that this will be the first step to deliver increased revenues across their brand portfolio.”
