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Nordea Open tennis tournament and Betway joined forces announcing their partnership which will see the international sports betting operator becoming the official betting partner of the ATP tournament. The Swedish Nordea Open 2021 takes place from 5 to 18 July and is one of the most prestigious clay tournaments in the calendar. Betway continues to support international tennis tournaments, since besides Nordea Open its portfolio includes the Miami Open, the Noventi Open and the Mercedes Cup.
Betway’s CEO Anthony Werkman commented on the deal: “We’re delighted to announce our partnership with Nordea Open, which is our first tennis sponsorship in Sweden.The tournament is universally popular with players and fans and we’re very proud to be the official betting partner.”
Nordea Open Tournament Director Christer Hult added: “Nordea Open is very proud to welcome Betway as a new Main Sponsor for 2021-2023. We have a strong portfolio of sponsors with many international brands and Betway as a leading company within the gambling market will contribute to further strengthen and develop the tournament and Båstad as a meeting place.”
