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Sporting Lisbon which was recently crowned champions in Portugal announced that for the season 2021-22 its new Premium Sponsor will be Betano, the Kaizen Gaming iGaming brand which is operating in Portugal since 2019. Betano’s logo will be featured on the club’s top assets, with a prominent place on the front of the 2021/22 first team shirt.
The announcement of the new partnership further increases the expectation surrounding Sporting CP’s kit for the coming season, coinciding as it does with the “Blind-Sale” campaign that the club launched on June 22nd. The promotion invites fans to “Believe” and be the first to wear and publicise the new shirt on July 1st.
Sporting Lisbon’s previous premium sponsor, NOS will continue its partnership with the club, which began in 2015, as an Official Technology Partner, in line with the brand’s innovative positioning which intends, through technology, to enhance fan experience with actions both on and off the pitch.
