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Formula 1’s data rights and commercial partner Interregional Sports Group (ISG), the world leader in virtual advertising, announced a new sponsorship deal with PokerStars, the Flutter Entertainment-owned gambling brand. This way PokerStars has become an official betting sponsor for Formula 1, and the brand will feature exclusively throughout the European broadcast market for each Formula 1 season until 2023.
PokerStars Group Marketing Director Tom Warren commented on the deal: “Working with Formula 1 provides us with the opportunity to reach a fan base whose passion for sport goes way beyond motorsport. To be able to engage an audience of this size and yet focus just on the regions that are key to us makes this a very exciting proposition”.
ISG joint CEO Tony Ragan added: “We’re delighted to have reached this agreement with Flutter Group. Combining the worldwide appeal of PokerStars and this targeted approach in engaging fans with many similar traits as the PokerStars’ community is an incredible opportunity for innovation and further engagement between the two popular brands”.
