Championship traditional club Reading FC announced the extension of its sponsorship partnership with Casumo. Under the new deal the online casino operator will continue to act as a key club partner for the 2021-22 season, which means that Casumo’s branding will be displayed on the sleeves of first team training kit as well as across the club’s LED advertising boards at the Select Car Leasing Stadium.
Also Casumo will promote the club with innovative video content across their social media channels and will lead on a series of ticket and replica shirt giveaways next season.
Reading Football Club’s Head of Commercial Tim Kilpatrick commented on the deal extension: “We’re very thankful to Casumo for their support over the past two seasons. In particular, we are proud of the special relationship they so quickly developed with our fanbase. Casumo have gone above and beyond what we would expect from a sponsor, so I’m delighted they have agreed to continue as an Official Club Partner going into our future as we collectively celebrate 150 years of history”.
Casumo’s sports marketing communications specialist Mark Strijbosch confirmed: “We already can’t wait for the new season to kick off and having fans back at the stadium will make the year extra special. We’re delighted to extend our partnership with such an important community-based club and look forward to engaging more and more with the fans. Simply put, we’re one of them so here’s to a positive season ahead.”
GamblersPost Gamblers Post is a dedicated news and networking portal in the online gambling industry which features news, opinions, interviews as well as product and software reviews.