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Top tier international sports betting operator Bwin, an Entain brand, announced the extension of its sponsorship partnerships with former Bundesliga champions Borussia Dortmund and FC Cologne, as well as with three more clubs from the top divisions of German professional football Union Berlin, St. Pauli and Dynamo Dresden until the end of 2023/2024.
Besides sponsoring top clubs, Bwin is supporting grass roots and community sport, as well as aspiring young athletes.
Entain’s Managing Director Stephan Heilmann commented on the deal extensions: “It’s a great honour for us to continue our long-term partnership with these long-standing clubs. Our sponsorships underline the importance of the fans and the passion for football. Authenticity is a top priority for bwin, just as it is for our five partner clubs. We’re therefore delighted to be maintaining our close partnership with them over the next three years”.
Borussia Dortmund’s Managing Director Carsten Cramer added: “We’d like to thank bwin for placing their trust in us. We still believe that the two brands are an excellent match. Since we’re always interested in long-term partnerships, it’s only logical to continue our existing collaboration”.
1978 champions FC Cologne’s Managing Director Alexander Wehrle confirmed: “We’re delighted to have bwin as a powerful brand at our side as a betting partner for the next three years. Working together, we’ve already developed exciting features for our fans such as FC Cologne Matchday Tip and betting odds integration on our platforms, and will continue on this successful path together”.
Traditional club of Hamburg FC St Pauli’s Sales Manager Bernd von Geldern stated: “Over the past three years, we’ve found bwin to be a reliable partner, and we’re thrilled to be able to continue working together in the long term. bwin is an internationally networked brand with high appeal, yet also closely associated with German football. We look forward to the fantastic projects we’ll be carrying out together in the coming seasons”.
Union Berlin’s Director of Finance and Sales Thomas Stapke added: “We’re delighted to be able to keep giving our fans attractive matchday offers together with bwin. The company has been at home in sport for years and become established as a leading bookmaker thanks to its success in the digital realm”.
Dynamo Dresden’s Managing Director Jurgen Wehlend confirmed: “Especially at the current time, the fact that our deal with bwin has been extended by another three years in collaboration with our marketing agency SPORTFIVE is a strong indication of the high mutual regard resulting from our partnership over the past three years. Together, we look back on many joint activities in the past – and look forward to many more in the future”.
