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International sports betting and online casino operator Betway announced a three-year sponsorship deal with the current rugby world champions, South Africa. According to the partnership details Betway’s logo will be displayed in stadium with branding at all Springbok home matches including at the world-famous Ellis Park, as well as appearing on the back of the players shorts.
The deal will be in place for this weekend’s Rugby Championship fixture against Argentina and the team have readied themselves for the tournament with a historic 2-1 success over the British and Irish Lions.
Betway’s CEO Anthony Werkman commented on the deal: “It’s a great honour to be a sponsor of the South African National Rugby team. The Springboks are painted in history and with rugby being a popular sport around the globe, we’re proud to take a step into international rugby sponsorship.
It’s very exciting that we’ve partnered with the current world champions, which highlight’s Betway’s appetite to support the biggest names in sport. The team have been in great form of late and we look forward to seeing our logo around the stadium and on the players kit, starting against Argentina this weekend.”
South Africa Rugby Union’s CEO Jurie Roux said: “This new partnership will enable us to work together in bringing our passionate fans even closer to the game. We are excited to be partnering with Betway as this will stretch beyond the four white lines of a rugby field – Betway has some exciting new initiatives that will be announced in due course as part of the new partnership, and we are excited to see what the future holds.”
