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It was a busy day for Asian sports betting brand BK8, since they’ve inked five sponsorship deals with La Liga Santander clubs. This means BK8 will become the official Asian Betting Partner of Valencia CF, Athletic Club, Villarreal CF, RCD Mallorca and Elche CF for the 2021-22 Spanish football season.
Under the agreements BK8 branding will be featured on the clubs digital and social media channels in Asian Market, while there will be various activities planned with players of all five clubs during the season, as well as virtual perimeter advertising rights in the region.
BK8’s managing director for Europe Michael Gatt commented on the deals: “These new deals are really exciting for BK8 and represent a huge marker for us as a brand in being able to begin to achieve some of our objectives in working closely with football related partnerships. We are very ambitious and to have joined forces with some of Spain’s leading clubs shows the determination we have to be able to address some of the work we want to do moving forward.
We are working with a number of football stakeholders across Europe at this moment in time, so we can continue on this positive trajectory and help us invest with not just clubs but also charities and the community who share our ambition to make a difference in football.
This partnership with some of Spain’s elite football institutions puts us on the map in Europe and we look forward to a successful relationship with them all.”
Valencia CF president Anil Murthy added: “VCF is a global brand and Asia is an important market for us. We hope that with this agreement with BK8, our presence in Asia will continue to grow.”
Villarreal CF president Fernando Roig confirmed: “We are very pleased with this partnership agreement in Asia. We hope it is beneficial and positive for both parties, and as a global sporting entity, it helps us gain presence in such an important continent.”
RCD Mallorca CEO of Business Alfonso Diaz commented: “This is a really important agreement for us and it confirms our progress on a global strategy in which RCD Mallorca brand expands internationally”.
Elche CF president Joaquin Buitrago stated: “ It is great news for us to sign this partnership with BK8. A company with proven influence in the Asian market and that allows us to strengthen our sponsorship structure and also to continue enhancing our image in the international market together with other La Liga clubs”.
