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Top tier online and sports betting and casino operator Betway announced the renewal of its sponsorship deal with Belgium’s most prestigious knockout competition, the Croky Cup. Betway and Belgium’s Pro League first partnered back in 2016 and now will continue to work together. The international operator will see its brand exposed through FTA TV in Belgium, while LED advertisements will be visible from all televised games from Round 32 and additional branding positions for the final of the Croky Cup. Betway will also have a series of activation rights on Pro League channels.
Betway’s CEO Anthony Werkman commented on the sponsorship deal:“The Pro League has been a fantastic partner of ours for five years and we’re delighted to extend our partnership with the Croky Cup.
The Cup has had five different winners in the last five years and continues to be an exciting competition in Belgian football. While there have been no crowds for the past two finals, we’re looking forward to hopefully seeing the return of fans for the 2021-2022 edition.”
Pro League’s CBO Leander Monbaliu added: “This extension is a confirmation of the success story of the long-standing partnership between Betway and Pro League for the Cup, an exciting competition marked by heroic underdog wins and unexpected defeats leading to the much-anticipated cup final. We look forward to continuing this great story with Betway.”
