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The A-Leagues, Australia’s main soccer league organization, has partnered with Stats Perform.
All A-Leagues content will be powered by Stats Perform’s Opta data, and its partners will be able to create unique experiences for their particular audiences. The agreement reaffirms the A-commitment League’s to providing high-quality data to media and technology partners covering the competitions in order to bring every match to life for fans around the world.
With relationships with the Premier League, CONMEBOL, LPF Argentina, La Liga, MLS, U.S. Soccer, and the Eredivisie already in place, this deal is yet another milestone in Stats Perform’s commitment to aiding the sport’s global expansion.
A-League Director of Content Richard Bayliss, commented on the agreement: “Our content is driven by data at every level in order to create the best possible experience for fans. A partnership like this enables us to deliver the most innovative and engaging content, to enhance our storytelling capability, and to offer deeper, fresher insights into every match. The better we get at telling the stories of the players and of the matches, the more fans can connect with the game”.
Stats Perform’s Chief Revenue Officer Steve Xeller, added: “We are excited to help further the expansion and development of the game of football. With our data, the A leagues will be able to not just reach their fans but will be able to engage with them in ways they haven’t been able to. The A leagues have tremendous reach, and we are thrilled to be a part of that”.
